Manufacturing M&A news and advice

Today, on the Women and Manufacturing Podcast, Ellen shares with Fran her experiences, good and bad, as a woman in manufacturing and the wisdom she’s gained along the way, including the importance of all women sharing what they’ve learned, collaborating and cooperating with other women in the interest of overcoming any barrier to success.

On this episode of the WAM Podcast, Fran welcomes Whitney Koch, Marketing Communications Specialist with Welker Inc., in Sugarland, Texas. Whitney shares with us how she transitioned from a high school teacher to writing technical copy and finally managing the digital marketing efforts for a 3rd generation manufacturing company. Whitney explains how small to medium-sized companies can handle their digital marketing in-house, including the various platforms she uses to get the job done.

On today’s episode, Fran and Elysabeth discuss the need for change in the global food supply system to address global population growth. Elysabeth explains in detail how we use our resources to create food is inefficient. 77% of our agricultural land is used for animals to graze and to grow crops to feed those animals. This 77% returns only 18% of our calories. On top of that, 42% of our clean water supply is used to grow crops for and as drinking water for those same animals. As we move forward with a rapidly growing population, these inefficiencies are not sustainable.

How do you bridge the disconnect between manufacturing companies and their potential marketing success? Emily Wilkins, Founder and CEO of Marketing Metal, explains why her company is successful, while other marketing agencies struggle to meet manufacturing companies in the middle. From hesitancy when handing over marketing to inexperience in laying out goals and misunderstanding why marketing is needed at all, the reasons for disconnect are seemingly endless.

Today, on the Woman and Manufacturing Podcast, Fran Brunelle talks with Lauren Dunford, CEO of Guidewheel, a global software company. This company is on a mission to empower all the world’s factories to reach sustainable peak performance, and Lauren is on a mission to show everyone how Guidewheel is making this a reality. Lauren shares with Fran how even the oldest manufacturing equipment can take advantage of Guidewheel’s technology to achieve peak performance.

Kara Branch is an engineer who has always been the only Black woman on all the teams she’s ever worked on and has experienced many challenges as a result. When one of her daughters decided she also wanted to pursue a career in engineering, Kara decided she wanted better for the next generation and so she founded the Black Girls Do Engineer Corporation. Today she joins us to tell us more about the fantastic work she is doing. Tuning in you’ll discover how the Black Girls Do Engineer Corporation is developing young women in all areas of STEM. To hear all about Kara Branch, the fantastic organization she started, how it is transforming lives, and how you can help, tune in today!