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Growing Your Manufacturing Business
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Finding New Customers For Your Manufacturing Business – Navigating Global Exports

Global exporting sounds daunting. The easiest way to navigate it, from our guide to finding new customers.

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In our continuing series, Finding New Customers For Your Manufacturing Business – The Ultimate How To Guide, we’re taking a look today at global exporting and the easiest way to navigate the process.

Are you one of those guys that start twitching at the thought of figuring out all the rules and regulations? You’re not alone! The good news is there is help available. How would you like to:

  • Save 120 hours of labor in navigating the process?
  • Increase your sales by $170,000?
  • Generate export sales within 3-6 months?

That’s the average results reported by participants of the ExporTech. What is it? ExporTech is the “how-to” program that helps your small- or medium-sized company enter or expand into global markets by assisting in the development of an international growth plan customized specifically for your business. Utilizing a team of export experts, ExporTech helps your company move quickly beyond planning, into actual, profitable export sales. The ExporTech program is intended for executives and is aimed at both new-to-export companies and those that have done some exporting, but have not fully exploited global opportunities.

ExporTech is a collaboration between the Manufacturing Extension Partnership, U.S. Export Assistance Centers, and other partners including District Export Councils, State Trade Offices, Ex-Im Bank and SBA. These partners help to recruit participants, line up speakers, and in many cases, serve as speakers themselves in the ExporTech sessions. Customized to the specific learning needs of participants, each workshop is limited to six to eight participating companies to provide sufficient time and attention to each company’s specific challenges. The companies meet for three one-day sessions over a three-month period, and, in between sessions, participants work on

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developing their export plans.

The program’s small workshop size and customized format focuses on merging strategy with results. Throughout the program, local experts knowledgeable in all aspects of exporting are brought in to provide information and guidance enabling companies to accelerate their growth plan and speed to market. The program’s customized agenda and small group discussion format ensure that companies walk away with information and guidance that specifically applies to their business. In the final work session, a panel of experienced international businesspeople reviews and provides feedback on each participating company’s export growth plan.

If you’re a manufacturer interested in learning more about ExporTech, contact your local MEP center for more information.

Have you applied any of the methods in this series to find new customers for your manufacturing business? We invite you to write in and tell us about your experience and results. Until next month, thanks for reading!

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